TikTok short videos go to sea

The Zhongshan Station meeting hosted by Star Cloud TikTok short video was successfully held

On July 16, 2024—Dengdu Times Hotel was bustling, and the "Zhongshan Station of TikTok Short Video Sea" conference hosted by Xinggu Cloud was successfully held here. The meeting was hosted by Xinggu Cloud, TikTok's official B2B service provider and core technology partner, and attracted foreign trade personnel and marketing experts from major enterprises to attend.

The conference was full of highlightsand guests shared dry goods

This meeting invited a number of industry veterans to share, including parallel light partner and head of Foreign trade Department Mixue, Parallel light foreign trade salesman Chen Xi, and Star Valley Cloud partner, head of South China Li Jian. The three guests shared profound and simple ideas on different topics, bringing rich knowledge and experience to the participants.

The road to overseas marketing with revenue breaking 100 million

As the head of the foreign trade Department of Parallel Light, Miss Xue is also the business tutor of the School of Economics and Trade of Guangzhou Xinhua University. With the theme of "The road to overseas marketing with revenue exceeding 100 million", she introduced Parallel Light's marketing strategy and successful cases in overseas markets in detail. After graduating from the University of Business English in 2011, Michelle started her business in April 2012, building a three-person team of foreign trade businesses. In September 2018, Misxue founded Parallel Light, and in the past five years, Misxue has successfully exceeded the annual export value of 100 million yuan by focusing on line lamp aluminum profiles, PC extrusion factories and PC raw material trade and other businesses.

Michelle shared rich content, from a few employees at the beginning of the company's establishment, focusing on the development of the Indian market, to the expansion of business scope to many countries and regions, detailed data and cases to benefit the audience. Michelle also introduced the company through customer visits, participation in exhibitions and other offline promotion methods, as well as the construction process of establishing a foreign trade team, including recruitment and training, incentive mechanism and performance assessment, team division of labor and cooperation experience.

How do foreign trade enterprises follow up customer practical

Chen Xi, general manager of the promotion of parallel light, shared the practical experience of foreign trade enterprises how to effectively follow up customers. Chen Xi majored in international economics and trade in university, graduated from university in 2017, began to engage in foreign trade industry in 2019, and entered Parallel Light in 2020. In 2023, his personal sales reached 20 million.

Based on his own work experience and practical cases, Chen Xi explained the skills and methods of customer follow-up, including how to cooperate with Xinggu Cloud, clarify goals and expectations, maintain effective communication and collaboration, and regularly arrange meetings to discuss promotion progress, data analysis and strategy adjustment. Chen Xi also shared the course of cooperation with Xinggu Cloud, from the cooperation with Google promotion in June 2021, to the cooperation with Facebook in February 2022, and then to the cooperation with TikTok, through multiple account management and short video production, successfully combined personal strength and team resources, and achieved significant promotion effects.

Let traditional foreign trade enterprises set foot on the short video outlet

Chen Jian, partner of Xinggu Cloud and head of South China Region, shared the theme of "Let traditional foreign trade enterprises set foot on the short video outlet" during the meeting. He used 40 minutes to show the participants how to make the team have the capability of short video operation, and introduced the technology and service advantages of Xinggu Cloud in the field of short video. His sharing content is novel and his perspective is unique, which inspires the audience's strong interest in short video operation.

The meeting is full of content and significant, not only provides valuable experience sharing and practical operation guidelines for foreign trade enterprises, but also shows the huge potential of short video in the field of foreign trade. Through this meeting, Xingguyun further strengthened the cooperative relationship with foreign trade enterprises and jointly explored the innovation path of short video going to sea.